Our Story
The brand carries his name
for a reason.
Most supplement brands are named by marketers. Ours is named after the pharmacist who formulates it. Dr. Hak-Joo Choi has spent a career on one question: how do you make a traditional root live up to a modern standard of proof? This is his answer.
The pharmacist behind the brand
A scientist first, a founder second.
Dr. Choi holds a Ph.D. in pharmacy and has spent more than 20 years in medicinal-plant research. His work spans 100+ patents and 30+ published papers, and earned a Minister's Award from Korea's Ministry of Trade, Industry and Energy. He has held research-professor roles at Daejeon University and Daegu Haany University.
That background is why this product exists. Where many brands source a generic extract and design a label, Dr. Choi started from the chemistry, and built the formula and the patented process that makes it.
The belief he builds on
“Food and medicine come from the same source.”
It is the principle behind every formula Dr. Choi makes: what you take every day should be held to the same standard as medicine, and proven the same way.
Where it's made
Built in Geumsan, the home of ginseng.
The formula is produced by our Geumsan manufacturer, Pharmacofood, in the region most associated with Korean ginseng. It is also where Dr. Choi's patented Rg3-enhancing process lives, the step that sets this concentrate apart.
Rg3-enhanced process
Korean patent KR 10-1434444, a method for producing red-ginseng extract with enhanced Rg3 content, registered with the Korean Intellectual Property Office. One of 8+ related patents behind the formula.
Held to food-safety law
Manufactured in a facility that is FDA-registered and certified to Smart HACCP, FSSC 22000, and ISO 22000, with HALAL, Vegan, and Non-GMO certifications.
Verified in the Field
Japan doesn't let just anything on the shelf.
Japanese pharmacies are known for demanding quality standards and careful product screening. Getting in took documentation, testing, and persistence most brands never clear. We did, and today our red ginseng sits on ~370 pharmacy shelves across Japan, with stores reporting it among their top sellers.
Photographs from partner pharmacies in Japan, including Sendai. Store counts and sales rankings reflect partner-reported figures and current distribution, which continues to expand.
Beyond Japan
A Korean root, trusted abroad.
Japan is where the story is most visible, but the work reaches further. Dr. Choi's research and formulas have opened doors across Asia, the same standards traveling from one market to the next.
~370 pharmacies
On shelves nationwide, with partner stores reporting it among their top sellers.
3 university MOUs
Research collaborations and invited lectures with partner universities.
Guangzhou to Shenzhen
Exhibited and distributed across Guangzhou, Shenzhen, and Huizhou.
One root, one standard
The same root Japan trusts,
now in one honest stick a day.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.